Marketing Strategies

Take your marketing skills to the next level by thinking more strategically.

This course introduces students to the scope of e-commerce and digital marketing strategies. Marketing strategies such as email marketing, social media, blogging, video marketing, storytelling, and developing campaigns will be explored. Students will be given the opportunity to develop hands-on skills in each of these areas.

Course Highlights

Learners who successfully complete this course will be able to:

• Demonstrate how to use email marketing to support E-Commerce strategy.
• Use social media to support e-commerce strategy.
• Use blogging to support e-commerce strategy.
• Describe video marketing to support e-commerce strategy.
• Use Google AdWords to support e-commerce strategies.
• Develop the skills to create online web-marketing campaigns.
• Recognize the place of story in effective e-commerce strategies.
• Evaluate the KPI’s of marketing initiatives.

Students who receive a minimum grade of 70% in this course will be eligible for transfer credit into Robertson’s e-Commerce Professional program.

*Students who successfully complete this course will receive a digital badge and e-certificate.

Course Details

Quick Facts

Format: Online Micro-Course

Length: 60 Hours completed at your own pace

Course Price: $660 CAD

Who is Eligible?

This online course can be taken by anyone. There are no specific requirements for entry. The course is suitable for young professionals who may be interested in pursuing a career in Marketing; professionals who are looking to up-skill by familiarizing themselves with marketing concepts and strategies for their current role; and entrepreneurs who run a small business and are responsible for their own marketing efforts.

*If you register before the start date you'll gain early access to the course and can begin your studies.

*Terms and Conditions