Micro-Courses | Robertson College Skip to main content

  • Student Login
  • Contact

Store Home

Discover All Courses

Why a Micro-Course

  • Student Login
  • 0
    close menu icon

    BACK

    close menu icon

    Store Home

    Discover All Courses

    Why a Micro-Course

  • Student Login
  • 0

    Find Your Course

    We have a wide range of Micro Courses that will enhance your career.
    Find the right one NOW!

    • Home
    • > Home Page
    • > Business
    • > Marketing Strategies

    Marketing Strategies

    Take your marketing skills to the next level by thinking more strategically.

    This course introduces students to the scope of e-commerce and digital marketing strategies. Marketing strategies such as email marketing, social media, blogging, video marketing, storytelling, and developing campaigns will be explored. Students will be given the opportunity to develop hands-on skills in each of these areas.

    Course Highlights

    Learners who successfully complete this course will be able to:

    • Demonstrate how to use email marketing to support E-Commerce strategy.
    • Use social media to support e-commerce strategy.
    • Use blogging to support e-commerce strategy.
    • Describe video marketing to support e-commerce strategy.
    • Use Google AdWords to support e-commerce strategies.
    • Develop the skills to create online web-marketing campaigns.
    • Recognize the place of story in effective e-commerce strategies.
    • Evaluate the KPI’s of marketing initiatives.

    Students who receive a minimum grade of 70% in this course will be eligible for transfer credit into Robertson’s e-Commerce Professional program.

    *Students who successfully complete this course will receive a digital badge and e-certificate.

    Course Details

    Quick Facts

    Format: Online Micro-Course

    Length: 60 Hours completed at your own pace

    Course Price: $660 CAD

    Who is Eligible?

    This online course can be taken by anyone. There are no specific requirements for entry. The course is suitable for young professionals who may be interested in pursuing a career in Marketing; professionals who are looking to up-skill by familiarizing themselves with marketing concepts and strategies for their current role; and entrepreneurs who run a small business and are responsible for their own marketing efforts.

    *If you register before the start date you'll gain early access to the course and can begin your studies.

    *Terms and Conditions

    Available sessions:

    Registration Open Start Date End Date Delivery Method Price
    July 1, 2025 July 28, 2025 January 9, 2026 Online, Self-Guided Not open - $660.00 Join Waiting List

    Related Courses

    Image

    Personal Brand Building Fundamentals

    This course provides an overview of how to build your own personal brand for the purpose of career advancement.

    10 Hours
    Image

    Project Management

    Project Managers and professionals with project management skills are in high demand in Canada across a variety of industries.

    80 Hours
    Image

    Social Media Marketing in Practice

    Immerse yourself in our shared digital reality and discover the value of social media

    10 Hours

    Return to Catalog

    • All Programs
      • School of Business
      • School of Technology
      • School of Health
      • School of Community Services
      • Micro-Courses
    • Studying at Robertson
      • Ways to Learn
      • Study Online
      • Hybrid Learning
      • International Students
    • Campus Locations
      • Calgary
      • Edmonton
      • Winnipeg
    • Contact Us
      • Apply Now
      • Contact Directory
      • General Contact
    © Copyright 2024 Robertson College  |  All rights reserved. Privacy Policy