Social Media Marketing in Practice

Immerse yourself in our shared digital reality and discover the value of social media.

With the proliferation of social media platforms being used by individuals and organizations globally, it’s critical to understand the value social media can provide and the strategic ways professionals can realize that value. This course immerses you in our shared digital reality and builds awareness around the usage of popular social media platforms and tools. Topics of professionalism and personal brand marketing on social media are also discussed.

Course Highlights

Learners who successfully complete this course will be able to:

• Discuss the value of social media for professionals
• Identify the purpose of social media platforms to build professional presence
• Demonstrate professional etiquette on social media platforms
• Gain a perspective into the value of storytelling on social media

*Students who successfully complete this course will receive an e-certificate.

Course Details

Quick Facts

Format: Online Micro-Course

Length: 10 Hours completed at your own pace

Course Price: $150 CAD

Who is Eligible?

This online course can be taken by anyone. There are no specific requirements for entry. The course is suitable for professionals (of all ages) who would like to develop or enhance their professional presence on social media platforms.

*If you register before the start date you'll gain early access to the course and can begin your studies.

*Terms and Conditions