Event Management

Dive into an exciting career as an event management professional.

In order to plan and manage events successfully, students require knowledge and exposure to the fundamentals in event management which includes the management of timelines, budgets, marketing, media and understanding the different impacts of an event. This course provides students with an overview of the event management industry as well as fundamental knowledge and skills required to design, plan and manage a variety of events such as corporate meetings, festivals, professional conferences, not-for-profit events, galas, brand experiences, trade shows and more. Students will also understand the different impacts of successfully planned and executed events.

Course Highlights

Students who successfully complete this course will be able to:

• Identify the fundamental concepts in effectively managing an event
• Define Key legal and contractual elements involved in designing and planning events
• Describe how to manage event funding and budget for events and utilize software to manage events
• Identify how to utilize the media in event promotion, and manage marketing and sponsorship plans
• Recognize how to to effectively manage risk and event staff
• Identify the different impacts an event can have and the importance of evaluating an event.

*Students who successfully complete this course will receive an e-certificate. This course may also be eligible for transfer credit to the Robertson Business Administration: Event Planning & Hospitality program.

Course Details

Quick Facts

Format: Online Micro-Course

Length: 60 Hours completed at your own pace

Course Price: $660 CAD

Who is Eligible?

This online course can be taken by anyone. There are no specific requirements for entry. The course and its content maybe of special interest to professionals who have some basic event coordination experience who are interested in further developing their skills; professionals who regularly plan team or business events as part of their current role; or professionals who are new to event planning, but would like to learn more.

*Terms and Conditions